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EFF condemns online Clicks advertisement, calls for ‘progressive forces’ to act

5 September 2020, 10:30 AM  |
SABC SABC |  @SABCNews
On Friday, Clicks caused social media outrage after an image of a black woman's hair was labelled 'dry and damaged' while the image of the hair of a white woman was labelled as 'fine and flat'.

On Friday, Clicks caused social media outrage after an image of a black woman's hair was labelled 'dry and damaged' while the image of the hair of a white woman was labelled as 'fine and flat'.

Image: File: SABC News

On Friday, Clicks caused social media outrage after an image of a black woman's hair was labelled 'dry and damaged' while the image of the hair of a white woman was labelled as 'fine and flat'.

The Economic Freedom Fighters (EFF) has condemned as abnormal, an online advertisement by health and lifestyle retailer Clicks, describing it as a regression to the apartheid era that discriminated against black people.
On Friday, Clicks caused social media outrage after image of a black woman’s hair was labelled ‘dry and damaged’ while the image of the hair of a white woman was labelled as ‘fine and flat’.

NO to racism. @Clicks_SA Shame on Clicks!!! pic.twitter.com/wBLBuhKKSM

— Yusuf Abramjee (@Abramjee) September 5, 2020

In the video below, Clicks is slammed for offensive advert:
Clicks later removed the images and posted an apology but has not quelled the anger of the public with the hashtag ‘clicks-must-fall’ quickly gaining momentum.
In the Tweets below, Clicks apologizes for online advertisement: 

We would like to issue an unequivocal apology. We have removed the images which go against everything we believe in. We do not condone racism and we are strong advocates of natural hair. We are deeply sorry and will put in place stricter measures on our website.

— Clicks (@Clicks_SA) September 4, 2020

We have made a mistake and sincerely apologise for letting you down. We recognise we have a role to play in creating a more diverse and inclusive S.A, starting with our website content. We know we need to do better, and commit to ensuring our content better reflects this value.

— Clicks (@Clicks_SA) September 4, 2020

EFF spokesperson, Delisile Ngwenya, says the actions of Clicks constituted a human rights violation.

“The transgression that clicks has made goes far beyond a simple advert. It is part of long history of making the features of black people abnormal, insufficient and uncivilised. Clicks must therefore be regarded as having committed a human rights violation because their advert is a perpetuation of the violence of colonialism and racism. All progressive forces must embark on direct action to ensure clicks is held accountable.”

In the tweet below, EFF statement on online advertisement at ‘Clicks’: 

@Clicks_SA We demand that the below must be executed within the next 24 hours, and confirmation be put in writing. pic.twitter.com/F8H2IEy3t0

— Economic Freedom Fighters (@EFFSouthAfrica) September 4, 2020

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