The South African Broadcasting Corporation (SABC) on Friday introduced a new mobile tool, the SABC News app, to expand its content distribution platforms.
The app is developed by the SABC’s News and Technology divisions and is available from Friday.
The SABC News app provides access to daily breaking news and updates, as well as live streaming of the SABC News channel (currently available only on the DStv platform), news videos and live listening to all the 19 SABC radio stations.
The SABC is cognisant of the fact that accessibility, immediacy and audience engagement are fast becoming the essence of broadcasting. Therefore, the SABC News app will allow for greater interactivity, anytime and anywhere.
This mobile app is also aimed at reaching out to a younger market and audiences beyond South Africa.
The SABC’s Group Chief Executive Officer (GCEO) Madoda Mxakwe says, “We are very proud to have taken yet another step in positioning the SABC within the multi-platform and multi-device broadcasting environment. Most importantly, this initiative indicates our ongoing resolve to provide comprehensive universal news and information service and access to the South African public. As the only public service broadcaster in the country, we have an enormous task to deliver an important social service to all citizens wherever they are. The SABC News app serves as a perfect platform to reach audiences who are on the move and not only relying on traditional media platforms such TV and radio”.
Maxakwe has noted the importance of this app coming just a few week before the 8 May general elections.
“I would also like to extend my gratitude to the cross-functional teams that worked tirelessly and diligently to deliver this project”.
The SABC reiterates its commitment to its mission of becoming a high-performing, financially-sustainable, digitised national public broadcaster that provides compelling informative, educational and entertaining content via all platforms.