The City of Cape Town has launched an ‘identity kitz’ programme as part of an initiative to find missing children on beaches all along the coastline.

Mayoral Committee Member for Safety and Security, JP Smith has urged parents to place tags on their children as soon as they arrive at the beach.

He says the programme will help them re-unite lost children with their parents.

He says major concers include children arriving at beaches without adult supervision, parents switching off their cellphones making it hard for them to be reached an event where their children disappear .

Other issues include adults drinking and being unaware of their childrens whereabouts.

“It can’t be left to the authorities alone, people need to take accountability for their actions,” says Smith.