The eagerly anticipated 2019 Pink Day One-Day International (ODI) was launched on Wednesday at the Bidvest Wanderers Stadium.

The Momentum Pink Day ODI game is set for Sunday, 27 January with Pakistan as the opponents. The campaign is aimed at uniting South African cricket fans and a nation in raising awareness and funds for breast cancer.

A capacity crowd is once again expected at this iconic annual cricket event. The game has become synonymous with the Proteas’ success, especially since AB de Villiers scored a 31-ball century back in 2015, which still stands as the fastest 100 in ODI history.

The Proteas are yet to loss a match playing in pink. Furthermore they have averaged more than 300 runs per innings.

Cricket South Africa CEO, Thabang Maroe says this match prepares individuals to be selected in the Proteas squad for the World Cup.

”The difference is that not only will the Proteas be playing to win; we know that the Proteas have unbeaten playing in pink, but then this time around we’ve got individuals fighting for their own spots in terms of being able to be picked for the World Cup final squad.”

The Pink Drive has been partnering with the Momentum ODI Pink Day since 2013 and millions of rands have been raised in a bid to fight breast cancer. The money generated through this campaign in 2019, will be donated to the Charlotte Maxeke Johannesburg Hospital.

Maroe urges fans to wear pink in support of the awareness.

‘‘To all our fans and the supporters of the Proteas, I’ve been encouraging everyone to pitch up in pink. Everyone has looked bright and wonderful in pink on this day.”

Those who can’t be at the stadium during match day are encouraged to wear pink on the eve of the game on Saturday 26 January.