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Cape Town and the Western Cape will officially launch their global tourism campaign today.
The Official Tourism Trade and Investment Promotion Agency Wesgro, says this initiative is a direct response to the negative international media coverage of the drought in the Cape, which severely impacted on the tourism sector.
Wesgro spokesperson, Sarah Brownlee, says the campaign seeks to re-inspire travellers around the world and put Cape Town and the Western Cape back on their consideration list.
