UNHCR launches new campaign to address refugee crisis in Africa

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The United Nations Refugee Agency has launched a major new campaign that calls on Africans to take action to solve the continent’s worsening refugee crisis.

The campaign called LuQuLuQu focuses on engaging ordinary citizens and corporate organizations to redefine the existing image of Africa’s displacement crisis and to co-create a new image of the African refugee.

It’s being led by a number of high level influencers, celebrities and personalities such as Nomzamo Mbatha, Trésor Riziki and Partnerships Manager for Africa Needa Jehu-Mazou.

“The LuQuQu tribe is a borderless movement, the best of all of us who want to up-end the conversation around the placement of the public domain and change the narrative.”

Musician and former refugee Trésor Riziki says that LuQuLuQu is not just a group but it is everyone and they are fighting to bring back human dignity.

Click below to watch full interview: