Hlosiwe Mthalane, better known as DJ Hlo, says criticisms from music lovers and maestros will not deter her from reaching her dreams. She wants to be one of the best musicians in the country. DJ Hlo surprised many people when her single called Isibani was voted ‘Song of the Year’ on SABC’s Ukhozi FM on New Year’s Eve.
DJ Hlo’s song won with more than 200 000 votes defeating her arch-rivals Jumbo as well as DJ Siblings featuring DJ Mngadi and many others. The University of KwaZulu-Natal graduate says she is not demotivated by criticism; instead she will work harder to promote her music.
“I feel like a backlash is encouraging me more to be a better version of myself and to be a better DJ and better artist in general. I choose to focus on the positive rather than focusing on negative things. It has opened me many doors in the music industry and more jobs opportunities, more endorsements and I will use that to full capacity.”
However, there are mixed views from the public about DJ Hlo’s song. Some say they were disappointed when this track was announced song of the year.
“We don’t know DJ Hlo, and it was my first time hearing her song. Really, I don’t know her and I don’t even have her song on my phone. She did not deserve to win.”
However, others believe the song deserves recognition.
“I know DJ Hlo and she deserves to be voted song of the year, although I don’t know all her songs, she is a hard worker. I am very happy that she won.”
DJ Hlo’s Manager at the record label Maz Entertainment outlined the strategy they used to promote the song.
“Firstly, we went to the churches, and we went to the Royal Zulu family, we went to the taxi rank and I would like to thank who welcomed us. In fact, most of the people know DJ Hlo, the welcome was tremendous and I thank those who voted for her.”
DJ Hlo says this achievement has motivated her to reach greater heights in her music career. – Report by Khalesakhe Mbhense
