Theatres using technology to capture worldwide audiences

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For many, it is theatre’s darkest hour. For others, Britain’s Royal Shakespeare Company included, the lockdown has speeded up the use of technology that has transformed stagecraft and revealed new audiences and business opportunities.

Even before COVID-19 closed theatres, they had distributed recorded performances via cinemas for people who could not get to the West End or Broadway.

The pandemic has turned even the smallest theatres into producers of streamed content watched far beyond their local communities.

Most say a screen cannot replace a live performance, but many also predict digital theatre is here to stay, and a generation that has grown up with computers and smartphones might even prefer it.

The Royal Shakespeare Company says it is combining digital skills with traditional art.

Mixed reality productions allow actors to work alongside technological versions of Shakespeare’s more unearthly characters and digital events have invited audiences worldwide to contribute to the action from their computers.

“We are living R+D right now. If we look at what the pandemic did, it cracked open the future. And this is the first draft and I think that’s terribly exciting,” Sarah Ellis, director of digital development at the RSC, told Reuters in an interview.

“We have an audience that is local to us, but we also have this huge global audience, which is a massive potential.”

Research by the RSC during lockdowns found audiences are willing to pay for digital content and prepared to watch online even when theatres reopen.


Theatres are unanimous in wanting to recreate the tension of a drama as it unfolds.

That used to mean expensive technical crews. But a few months before the pandemic took hold, a transformative piece of equipment became available.

It is known as a switcher and the one generating particular excitement – because it costs just $295 – is the ATEM Mini produced by Blackmagic Design, an Australian company that has worked with the RSC and provided technology for blockbusters such as Avatar and Game of Thrones.

It allows switching between four different cameras, meaning a single performance – as opposed to the many takes required to create a movie – can provide all the angles and close-ups needed. It also permits rapid editing, so performances can be shared almost immediately.

Blackmagic founder Grant Petty said he wanted to help new talent by providing easy-to-use technology.

“When I first got into this industry, I found that creative people were being sidelined and the business people were the ones that were running everything. I just felt that was wrong and if the equipment was more affordable, it would empower creative people,” he told Reuters.


Theatre Charlotte is a small theatre that has used the switcher to stream to an audience across the United States and Canada.

It is North Carolina’s longest continually producing community theatre but faced an even more uncertain future than most after a fire last year ravaged its 80-year-old headquarters.

Its previous theatre also burned down, forcing actors to perform where they could. Acting Executive Director Chris Timmons said the company had rediscovered the “renewed energy of theatre not just being a building”.