Background on 46664

The 46664 is Nelson Mandela’s campaign to help raise Global awareness of HIV/AIDS. 46664 aims to highlight the emergency of AIDS/HIV through unique live events and music related initiatives.

46664 is an African response to the global HIV AIDS epidemic that invites the whole world to take the fight in hand. The aim is to raise awareness overall and educate the younger generations in particular. By gaining global backing for the cause, funds are raised to assist the many HIV AIDS projects supported by the 46664 campaign. This is done by using 46664’s international ambassadors to spread the messages of hope, calls to action, pleas for compassion and requests for assistance and support for those living with HIV AIDS.

46664 (four, double six, six four) was Nelson Mandela’s prison number when he was imprisoned on Robben Island, off Cape Town in South Africa. He was jailed in 1964 for 27 years for leading the liberation movement against apartheid and for his impassioned stance on the rights of everyone to live in freedom. He was prisoner number 466, imprisoned in 1964. The Robben Island prisoners were never referred to by their names, but rather by their numbers and year of imprisonment – hence 46664 was Nelson Mandela’s number.

This was very much the strategy of the apartheid regime, to reduce those people fighting for the right to freedom to nameless numbers.

It was for precisely this reason that Mr. Mandela decided to use this powerful, symbolic number in the fight against HIV AIDS. Through this simple, poignant means he has demonstrated and communicated to the world that people must never be reduced to simple numbers – we are human beings, all equal, and those infected and living with HIV AIDS have the same right to live and to be treated as equals. This is how the number 46664 became the icon for promoting Nelson Mandela’s global HIV AIDS awareness campaign.

The 46664 campaign began in 2003 when Mr. Mandela realised that to reach the youth of the world he needed to engage the support of the people who most appeal to them. Using the power of music, sport and celebrity to educate and empower, supported by Dave Stewart of Eurythmics, Brian May and Roger Taylor of Queen and Bono. Together they managed to persuade over thirty of the world’s top artists to come together to perform at a global awareness concert for HIV AIDS, held in Cape Town in November 2003 and broadcast worldwide via TV, radio and the internet.

Performing with them at the concert were Annie Lennox, Peter Gabriel, Youssou N’Dour, Johnny Clegg, Baba Maal, Anastacia, Beyonce, Bob Geldof, The Edge, Jimmy Cliff, The Corrs, Danny K, Yusuf Islam (aka Cat Stevens); Paul Oakenfold, Watershed; Angelique Kidjo, Ladysmith Black Mambazo, Miss Dynamite, Yvonne Chaka Chaka, Zucchero, Abdel Wright and Bongo Maffin. Other concerts followed – in George, South Africa (2005), Madrid, Spain (2005) and Tromso, Norway (2005) and these will be followed by further international concerts aimed at raising awareness and funds to support the 46664 campaign and the collective projects we support.

Information on the 46664 concerts

The first 46664 concert took place in Cape Town, Green Point Stadium, (South Africa) on 29 November 2003

On 19 March 2005 the 46664 concert returned to the Western Cape town of George (South Africa). It was held at was held at Fancourt Country Club and Golfing Estate

The 46664 event was staged in Europe for the first time and took place from 29 April 2005 through to 1 May 2005 in Madrid, Spain. The concerts named “46664 Festival Madrid” focused on Spanish-speaking artists. They was held at Les Foietes Stadium in Benidorm

On 11 June 2005 the fourth Arctic 46664 Arctic Concert was held was held in Tromsø, Norway. The show started at 19:00 on 11 June 2005 and ended at about 01:15 the following day

The fifth 46664 was held in Johannesburg’s Ellis Park Stadium on World Aids Day, 1 December 2007

The sixth 46664 concert will be held on 27 June 2008 in London, Hyde Park

Line up for the 2008 – Hyde Park, London (27 June)

Queen, Leona Lewis, Annie Lennox and the Soweto Gospel Choir are among the acts that will appear at a concert for Nelson Mandela’s 90th birthday in June.

Mandela will travel to London for the 27 June event, which will also feature Dame Shirley Bassey, Simple Minds and Razorlight. Tickets have been on sale since 9 May 2008 and Hyde Park is expected to host a crowd of 46, 664 – Mandela’s old prison number. The 46664 charity will get proceeds from the show.

Tuesday 21 June 2011 13:26

Eurythmics, Sting, Whitney Houston, Simple Minds and Dire Straits were among the stars who performed at that event on 11 June 1988

Surprise stars

Organisers have promised further stars on the bill, with “several major artists keeping silent about their involvement in order to take both Mr Mandela and the audience by surprise”, a statement said.

Eminem, U2, Amy Winehouse and the Spice Girls are among the other acts who have been mentioned in the press.

The other confirmed performers include Sugababes, Andrea and Sharon Corr, Eddy Grant, Italian star Zucchero and Spanish group Amaral, while Queen will perform with vocalist Paul Rodgers.
British-born, South African-based pop star Johnny Clegg is on the bill, as are a number of other African acts including Sipho Mabuse, Loyiso, Papa Wemba and Emmanuel Jal.

There will also be an appearance by The Children of Agape, a choir of Aids orphans who were the subject of the film We Are Together. When the concert was announced, Mr Mandela said: “You all know that I am supposed to be retired.

“But my friends and the charitable organisations that bear my name want to use my 90th birthday year to raise funds to continue our work and so of course I want to help them.
“So, we have a bargain – I am going to London and they will host a concert in Hyde Park, which will raise awareness of our continuing work and much needed funds.”

The concert comes 20 years after the landmark spectacle at Wembley Stadium to call for his release from prison and to mark his 70th birthday.

Eurythmics, Sting, Whitney Houston, Simple Minds and Dire Straits were among the stars who performed at that event on 11 June 1988.

Another concert was held at Wembley after Mr Mandela was released two years later.

The 46664 ambassadors

Abdel Wright
Amitabh Bachchan
Ane Brun
Angelique Kidjo
Anneli Drecker
Annie Lennox
Arno Carstens
Blk onshine
Bob Geldof
Bongo Maffin
Brad Pitt
Brian May
Carmen Paris
Cofield Mundi
Corinne Bailey Rae
Danny K
Dave Steward
Diana Navarro
Dionne Warwick
Earth Affair
El Canto Del Loco
El sueno de Morfeo
Goo Goo Dolls
India Aire
Ismaie Serrano
Jimmy Cliff
Jivan Gasparyan
Johnny Clegg
Josh Groban
Just Jinjer
Kaizers Orchestra
Karen Zoid
Katie Melua
Kim Engelbrecht
La sonrisa de Julia
Ladysmith Black Mambazo
Leanne Manas
Louise Carver
Luis Figo
Mel Botes
Ms Dynamite
Nina Pastori
Noora Noor
Pasion Vega
Pau Dones
Paul Rodgers
Peter Gabriel
Prime Circle
Robert Plant
Sergio Dalma
Soweto Gospel Choir
Spike Edney
The Corrs
The Edge
Thomas Dybdahl
Treana Morris
Vusi Mahlasela
Will Smith
Youssou N’Dour
Yusef Islam
Yvonne Chaka Chaka