Police in major US cities was on alert on Thursday as “Joker” opened in movie theatres after weeks of publicity surrounding its disturbing portrait of a bullied loner raised fears it might spark violence.

“Joker,” an origin story about Batman’s comic-book arch nemesis, stars Joaquin Phoenix in what movie reviewers have called a brilliant but terrifying performance as a mentally unhinged outcast who unwittingly finds fame through an act of violence.

The DC Comics villain is associated with a 2012 mass shooting at a movie theatre in Aurora, Colorado, a suburb of Denver, during a screening of a different Batman film, “The Dark Knight Rises.” Families of some of the victims expressed concern about the new film, and it will not be shown in the Aurora multiplex.

Officers wearing helmets and armed with assault rifles stood outside a screening of “Joker” at the New York Film Festival on Wednesday night, where audiences had their bags searched and K9 officers were on duty, video footage showed.

Police in New York, Los Angeles and Chicago said in statements that, while they knew of no specific threats, they were deploying additional officers or closely monitoring movie theatres where the “Joker” is playing.

Hollywood website Deadline cited an unidentified New York law enforcement official as saying that plainclothes officers would be stationed inside some movie theatres in the city. The NYPD could not confirm the report.

Charles Kiwacz, 31, described the Aurora shooting as “an isolated incident.”

“I don’t think there’s any fear at all. I think it’s the exact opposite – people wanting to go out and show that this movie can be just that, just a movie,” the podcast host and producer said as he bought a ticket for “Joker” near New York’s Times Square.

Tyson Sheehan, 32, a Los Angeles-area music student from Australia, said he was keen to see the film after “looking at all the trailers and everything,” but jitters about its subject matter, coupled with what he sees as “lax” US gun laws, gave him pause.

“It’s definitely deterred me from going into the theatre and seeing it … at least for the first week or two,” he said as he strolled along Hollywood Boulevard on Thursday evening.

Costumes and face masks have been banned for moviegoers at two US theatre chains – AMC and Landmark – while the Alamo Drafthouse cinema group warned parents not to bring their children.

The Parents Television Council (PTC), a media watchdog, issued a similar warning on Thursday. “Parents may believe that this film is appropriate for kids given that it is an extension of the popular Batman franchise,” the PTC said in a statement.

Movie studio Warner Bros. said last week the film was not an endorsement of real-world violence.

“It is not the intention of the film, the filmmakers or the studio to hold this character up as a hero,” Warner Bros. said in a statement.

Despite the controversy, the movie is expected to take in a bumper $80 million or more on its opening weekend in North America, according to box-office analysts.

“Joker” director Todd Phillips criticised people who have attacked the film without seeing it.

“I didn’t imagine the level of discourse that it’s reached in the world, honestly,” Variety quoted him as saying at the New York Film Festival on Wednesday.

“I think it’s OK that it sparks conversations and there are debates around it. The film is the statement, and it’s great to talk about it, but it’s much more helpful if you’ve seen it.”