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SA’s competitive strengths to be highlighted ahead of the AU Summit

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The AU Summit 2015 presents an opportunity for South Africa to showcase to the world a country that embodies the spirit of partnership, commitment to Africa’s socio-economic development through Agenda 2063.

This on the backdrop of successfully hosting WEF Africa 2015 in Cape Town.

South Africa hosts the 25th African Union (AU) Summit in Johannesburg from 7 – 15 June, 2015.

Brand South Africa, Department of International Relations and Cooperation, South African Tourism, the Gauteng Tourism Authority, Ekurhuleni Municipality, the National Research Foundation, as well the South African Nuclear Energy Corporation – have embarked on a programme carefully crafted to show case SA to various media.

The objective of the tours are to profile a country with a rich history of diverse cultures, a land of possibility and opportunity, as well as a proud heritage that continues to shape South Africa’s journey to a thriving democracy.

Activities for the media tour have been designed to showcase key strengths that profile South Africa’s competitive strengths including its culture, heritage, archeology, science, technology and innovation.

Brand South Africa, together with the partners involved in the media tours aim to provide distinctive South African experiences that will highlight South Africa’s increased competitiveness and improved reputation – domestically and internationally – are critical ensuring the successful implementation of Vision 2030.

– By Brand SA

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