The Premier Soccer League (PSL) has secured a new sponsor to replace Absa.
DSTV is the new sponsor of South Africa’s professional football league for the next five years.
The league will now be known as the DSTV Premiership.
IT’S OFFICIAL:
Introducing the DStv Premiership#DStvPremiership pic.twitter.com/4jttTdh7t0
— Official PSL (@OfficialPSL) September 24, 2020
The new sponsorship will start from October, after the thirteen year old partnership with Absa ended earlier this month.
The new sponsor was announced by PSL chairman, Irvin Khoza, in Johannesburg on Thursday night.
“The PSL has joined forces with the premier content platform DSTV to announce over and above a special dedicated PSL channel 202 on DSTV. DSTV is now the official sponsor of the PSL. This competition will now be referred to as DSTV Premiership.”
“It’s a synergy that is powerful. What it brings for the supporters and the PSL continues with a quest to improve it’s products. It will have a full backing of DSTV who’s offering an abundance of local content. There is no them and us, we are joined at the hip to produce and enhance consumption of the best products for our deserving supporters,” added Khoza.
