Communications and the battle of ideas remain a central focus of the ANC. The Communications Discussion Document focuses on how to maintain ANC hegemony in the context of a media environment characterised by greater media convergence (combination of print, radio, television, radio and online media ownership, production and consumption) and consolidation. Convergence amongst the dominant media houses continue to entrench editorial positions that seem resistant to the NDR, government programmes and the ANC as leader of society. The ANC must strengthen its communications capacity, across all levels of the organization and in government, in order to participate more effectively in the battle of ideas.
The paper further acknowledges that the ANC must lead society in preparation for the impact of 4th Industrial Revolution –characterized and driven by increased use of ICT in all human activities – and help different segments of society and the economy to adapt to the disruptive epoch. For this to happen the ANC must be prepared and organized to lead. It proposes the establishment of an ANC 4th Industrial Commission as a first step to create the enabling environment and capacity within the ANC. The paper emphasises that effective participation in the 4th Industrial Revolution means that technological advances must be utilized to address poverty, inequality and unemployment. It proposes, amongst others, that this area be utilized to build and support ICT SMMEs and innovative start-ups. There is a lot of potential to train and employ young people in the sector.