Name change won’t impact Swaziland’s tourism product

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The Kingdom of eSwatini Tourism Authority says the announcement of King Mswati 3rd to change the country’s name will not have an impact on their tourism product.

The King announced the name change during the celebration of the country’s independence and his 50th birthday in May.

The Kingdom is among countries that exhibited and marketed their tourism products at the three-day Africa’s Travel Indaba in Durban.

Marketing Manager of eSwatini’s Tourism Authority, Bongani Dlamini says the name change has worked to their advantage.

“So, the spotlight was on Swaziland. So, everybody is aware of the new name and the only thing that people wanted to verify was whether or not we have started using the name. Incidentally, we have because once his Majesty has made the pronouncement we all have to run with it. So, there’s a lot of excitement around the meaning of the name and what it means as well so we are happy.”

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