Just a Band, an electro/pop band in Kenya, has used YouTube to learn how to create a new style of Kenyan music with electro influences.
Their innovative sound was initially rejected in Kenya, but they refused to take no for an answer and started sharing their music on YouTube. Straight away they found a huge fan base and success – so much so that they now regularly travel to play to festivals in the UK, USA, other African countries and all over Europe. Young musicians now think of them as the ‘Eminent Statesmen’ of Kenyan music.
Business: Musical band – self publishing music content online. Social/Economic Impact: Self-publishing music and creating a global fanbase using YouTube and the internet. Products: YouTube
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