IAB SA announces 2019 Bookmark Judges 

The IAB SA is proud to announce the diverse panel of industry leaders who will judge the Bookmark Awards in 2019.

The Bookmark Awards seeks to recognise and reward digital excellence and empower all members of the digital media and marketing industry to thrive in the digital economy.

Chairman of the M&C Saatchi Abel JHB Group and Jury President of the 2019 Bookmark Awards, Jerry Mpufane says, “I’m excited to be joined by this Bookmarks Jury, a group of professionals who bring a diverse point of view to judging the best in Digital.  Our job is to define what is considered to be the brave and innovative in Digital, setting apart what the industry will agree is the benchmark.  We are experiencing a great response in the number of entries submitted, and cannot wait to get stuck in.”

The IAB has listened to industry feedback and has divided the judging of work into seven clear jury panels: marketers, builders, publishers, innovation engineers, gamers, performance marketing and special honours. The Innovation Engineers Jury is led by Jade Amic: Creative Director at VML; Gamers by Candice Goodman CEO of Mobitainment; Marketers by Tseliso Rangaka: Executive Creative Director at Ogilvy; Publishers by Izak Minnaar from SABC; Builders, Luke Jedeikin Co-CEO of Superbalist; Performance Marketing,Clare Trafankowska Head of Digital at Carat Possibilities and Special Honours will be chaired by Charlene Beukes is GM of 24.com.

Paula Hulley, CEO of the IAB SA says, “We have a curated strong, highly-skilled, diverse panel of judges that represent the evolution of the digital industry, and South African audiences. We feel privileged to hear their unique insights on this year’s work.”

This year, the entry criteria and measurement process for the Bookmark Awards was simplified, empowering all those entering to demonstrate what they have achieved to best set them up for success.

Creative Director at Creative Spark and IAB SA Bookmarks Committee lead, Ernst van der Merwe says “The Bookmark Awards celebrate the body’s key strategic pillar to Build Brands Digitally and the award’s core values of creativity, innovation and excellence. The awards consistently strive to offer a host of practical examples of how marketers, agencies and publishers have executed digital campaigns to deliver sustainable impact on their business. Bookmarks 2019 is about allowing brands to be brave and giving them the platform and tools to illustrate the business impact of their campaigns”.

The IAB SA is proud of its multi-faceted panel of judges and is excited to see the result of their work in the coming months – specifically with regards to business impact and creativity.

For the full list of judges click here.

For more information on the Bookmark Awards, visit the website here.