• News
  • Sport
  • TV
  • Radio
  • Education
  • TV Licences
  • Contact Us

For all official information and updates regarding COVID-19, visit the South African Department of Health's website at www.sacoronavirus.co.za

No Result
View All Result
  • SOUTH AFRICA
  • POLITICS
  • BUSINESS
  • SPORT
  • AFRICA
  • WORLD
  • SCI-TECH
  • LIFESTYLE
  • FEATURES
  • OPINION
Home Sport

Game over: EA ends decades-long partnership with FIFA

10 May 2022, 9:58 PM  |
Aasra Bramdeo Aasra Bramdeo |  @SABCNews
An Electronic Arts (EA) video game logo is seen at the Electronic Entertainment Expo

An Electronic Arts (EA) video game logo is seen at the Electronic Entertainment Expo

Image: Reuters

An Electronic Arts (EA) video game logo is seen at the Electronic Entertainment Expo

Electronic Arts EA.O said on Tuesday it was ending a nearly three-decade partnership with world soccer governing body FIFA, pulling the plug on one of the world’s most successful video-game franchises that has raked in billions of dollars in sales.

Months of tense negotiations between EA and FIFA ended without an agreement to extend a partnership, according to a New York Times report.

EA had signaled months ago that the relationship would end. The company’s current contract was set to expire after the Qatar World Cup, with the soccer body seeking increased revenue, and EA pushing to expand the FIFA brand into new areas such as NFTs and highlights of real games.

FIFA was seeking at least double the $150 million it gets annually from EA Sports, its biggest commercial partner, the NYT reported, adding that there were different expectations of what should be included in a new agreement.

However, both entities have reportedly adjusted to maintain the partnership till the Women’s World Cup next summer.

EA declined to comment on certain details in the New York Times report; while FIFA did not immediately respond to a Reuters request for comment.

EA said it planned to launch a rebranded version of the game, EA Sports FC, in 2023 that would have more than 300 licensing partners, including the Premier League, LaLiga and the UEFA.

The licensing deals will help EA retain most of the world’s famous clubs and stars with their teams and leagues, even though the World Cup and other FIFA-controlled events will no longer be included, the NYT reported.

Shares of EA, which is expected to report its quarterly results after markets close on Tuesday, fell 3%.

Share article
Previous Post

Musk says he would reverse Twitter ban on Donald Trump

Next Post

Load shedding likely to continue until April 2023: Energy Analyst

Related Posts

A general view during the fourth one-day international cricket match between England and India at Lord's cricket ground in London September 11, 2011.

Lord’s cricket ground to turn red, white and blue for Queen’s Platinum Jubilee

18 May 2022, 2:37 PM
Southampton v Liverpool - St Mary's Stadium, Southampton, Britain - May 17, 2022 Liverpool manager Juergen Klopp.

Klopp delighted with his fringe ‘Ferraris’ after win over Southampton

18 May 2022, 9:38 AM
Ukrainian former world boxing heavyweight champion Wladimir Klitschko.

Ukrainian boxing great Wladimir Klitschko calls for IOC ban on Russian athletes

18 May 2022, 1:05 AM
The CAF Champions League trophy on display before the African Champions League Quarter Final Draw - Marriott Zamalek Cairo, Cairo, Egypt - March 20, 2019.

No one remembers team that loses in final, say Pirates ahead of Friday clash

17 May 2022, 8:28 PM
[File image]

Girmay wins Giro stage 10 as Lopez retains pink jersey

17 May 2022, 6:25 PM
Paris St Germain's Kylian Mbappe before scoring their fourth goal from the penalty spot.

Liverpool interested in Mbappe but will not get drawn into transfer battle

17 May 2022, 2:54 PM
Next Post
Residents and business owners are finding alternatives to keep the lights on.

Load shedding likely to continue until April 2023: Energy Analyst

Most Viewed

  • 24hrs
  • Week
  • Month
  • EMS says fire at Bree Street Taxi Rank in Johannesburg has been extinguished
  • The public has until 18 May to make submissions on Icasa’s regulations for extension of expiry period for data, airtime
  • ANC NEC expected to hold a special meeting on Sunday
  • Eastern Cape flood victims plead for support as access to food, services remains difficult
  • Amathole Regional Secretary elated to have corruption charges against him dropped
  • SA may be home to world’s oldest person
  • [WARNING: GRAPHIC CONTENT] Nigerian student beaten, burned to death over ‘blasphemous’ text messages
  • Cape Town’s Noise Nuisances by-law back in the spotlight
  • Stellenbosch University suspends white student for urinating on black student’s laptop
  • Several stalls set alight at Pan Africa Mall in Alexandra
  • SA may be home to world’s oldest person
  • Decrease in petrol price but diesel expected to increase between 70 and 80 cents
  • University of Mpumalanga opens a hotel within its Mbombela Campus
  • Some R350 grant beneficiaries have not yet received April payments
  • Cosatu’s May Day celebrations descended into chaos, proceedings halted

LATEST

A general view during the fourth one-day international cricket match between England and India at Lord's cricket ground in London September 11, 2011.
  • Sport

Lord’s cricket ground to turn red, white and blue for Queen’s Platinum Jubilee


The Oasis band member Noel Gallagher's Gibson ES-355 guitar, destroyed during an argument with his brother at Paris' Rock en Seine festival in 2009, is displayed during a media preview at Hotel Drouot ahead of the auction in Paris, France, May 13, 2022.
  • Lifestyle

Gibson guitar smashed on night rock band Oasis split sold at auction


The dating app Tinder is shown on a mobile phone.
  • South Africa

SA ‘Tinder Swindler’ court case postponed


ER1 handing over a priority one patient to the Netcare Milpark Hospital in Johannesburg’s accredited Level One Trauma Centre.
  • Politics

Former Joburg mayor Moerane remains unconscious: Family


A smoker lights up a cigarette in a public place.
  • Sci-tech

Global smoking rates fall for first time, but rise for kids, Africa


A customer looks over a 9mm hand gun at the Guns-R-Us gun shop in Phoenix.
  • South Africa

One killed, six wounded in alleged Eastern Cape taxi boss hit


Weather

  • About the SABC
  • Contact Us
  • Jobs
  • Advertise
  • Disclaimer
  • Site Map

SABC © 2022

No Result
View All Result
  • SOUTH AFRICA
  • POLITICS
  • BUSINESS
  • SPORT
  • AFRICA
  • WORLD
  • SCI-TECH
  • LIFESTYLE
  • FEATURES
  • OPINION

© 2022

Previous Musk says he would reverse Twitter ban on Donald Trump
Next Load shedding likely to continue until April 2023: Energy Analyst