A non-profit organisation, Four Paws, says over 7000 lions are being held captive at nearly 300 breeding farms across South Africa.
According to the organisation this is aiming to reduce that figure.
The animal protection organisation has embarked on a campaign called Rise Up and Roar. This aims to raise awareness against the trade and killing of lions ahead of the next conference of global conservation body CITES in 2019.
Director of Four Paws South Africa, Fiona Miles says, “We’re aiming to ask people from around the world as Four Paws to stand with us, to rise up and roar and give a voice back to the African lion and we hope to present this roar by means of signatures, of petitions of people’s voices behind this campaign at the next CITES Conference.”