Castle Lager has announced that it will be selling beer without labels on the bottles to stand in solidarity with “all those who are unfairly and callously labeled on a daily basis.”
The beer producing giant tweeted a bottle without labels and says the “small act is a pledge that Castle Lager will work towards eradicating the labels that divide us.”
They hash tagged Ashwin Willemse in the tweet. This is after Willemse walked off the set of a live show on SuperSport on Saturday in protests to being patronised and being labelled a quota player.
In light of recent events, we’ve decided to lose our label* in solidarity with all those who are unfairly and callously labeled on a daily basis. This small act is a pledge that Castle Lager will work towards eradicating the labels that divide us. #SmashTheLabel #AshwinWillemse pic.twitter.com/k3y17cUxdQ
— Castle Lager SA (@CastleLagerSA) May 21, 2018
In our on-going quest to bring South Africans closer together, this video shows why Castle Lager is the proud sponsor of our national teams.
Despite our differences, we are united in our passion for sport, and our diversity is in fact our greatest strength. pic.twitter.com/D2rHiju5rt
— Castle Lager SA (@CastleLagerSA) May 22, 2018
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