Cape Town Tourism launches digital campaign to boost tourism

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Cape Town Tourism has launched its new Find Your Freedom digital campaign in order to boost tourism in the Mother City. The online interactive interface uses game-style graphics to empower global travellers to choose their adventures in the Mother City.

The adventure is based on the guide they identify with, like food or nature. It is hosted on the Cape Town Tourism website.

An African storyteller will welcome visitors and urge them to choose their guide.

“We want to encourage individuals in our key source markets to jump on a plane and come to Cape Town to find their freedom. Our goal is to fuel faster recovery in the visitor economy and to restore destination confidence.”

“Simply put, as one of the world’s best and most beautiful destinations, the Mother City really has something for everyone. Cape Town represents freedom for all and now’s the time to find your freedom,” Enver Duminy, Cape Town Tourism CEO.