Cape Town Tourism has announced deals and discounts in the tourism industry in an effort to counter the effects of the recent international travel ban on the country and the fourth wave of the COVID-19 pandemic.
Cape Town Mayor Geordin Hill-Lewis says there’s an urgent need to adapt. He says their aim is to ensure the survival of the tourism sector.
“Absolutely tens of thousands of cancellations, hundreds of millions of rand if not billions, an estimate produced by our provincial government is that just in December, Cape Town will have lost about R250 million from cancelled bookings, so it has a huge impact on the local tourism economy. That is why we had to innovate so quickly to see what we can to help businesses through these difficulties,” says Hill-Lewis.
Today we launch a domestic tourism campaign to invite South Africans to Cape Town, we are ready and waiting.
Our message today is simple: Don’t led red lists ruin your Christmas list. Don’t let travel bans ruin your travel plans. Instead, come to Cape Town! pic.twitter.com/yWYekOXS0t
— Geordin Hill-Lewis (@geordinhl) December 6, 2021
Discussion on threats posed by the Omicron variant on the tourism sector:
Editorial note: Our initial story had the City of Cape Town made the announcement, but it was in fact Cape Town Tourism.