When Apple Inc removed the home button on some iPhone models starting in 2017, the change upset some of its customers because it forced them to swipe upward, rather than tap a button, to unlock the device or return to its home screen.
Buyers of an iPhone, iPad or Mac will get a free year of streaming TV, potentially drawing hundreds of millions of viewers to the service.
Moribund global mobile phone sales have led Apple to focus on accessories like the Apple Watch and growth in music, apps, gaming, video and a credit card coming in August.
Apple opened a similar accelerator in 2017 in India. Both the Indian and Chinese smartphone markets are dominated by companies who make Android-based devices.
Apple delivered stronger-than-expected results Tuesday for the past quarter as gains in services helped offset slumping iPhone sales, sparking a rally in shares of the technology giant.