The South African Broadcasting Corporation (SABC) says South Africans can, from Monday, look forward to reworked and rebranded programming across its television, radio and online platforms.
The public broadcaster says the changes are designed to keep up with the modern broadcast environment and emerging digital opportunities.
The SABC says this includes providing a premium source of news in South Africa and the continent.
The changes will start being implemented from Monday, including a faster paced Morning Live programme on SABC 2.
SABC News on all radio platforms will have a distinct signature tune for news bulletins that will reflect the identity of their premium news source.
Commenting on the repositioning journey, Group Executive of News and Current Affairs, Phathiswa Magopeni stated, “SABC News is the largest news brand in the country, and there is no better way to affirm our role and impact on South Africans than to reimagine and transform our brand to speak to the soul of the nation in a way that is balanced and unrestrained.”
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