After 21 years on the television screens of thousands of South Africans every weekday, the popular SABC 3 soapie Isidingo is ending.
The public broadcaster officially announced in a statement that the last episode of Isidingo will be airing in March next year.
It says the decision to decommission Isidingo has been informed by a number of factors, including poor audience ratings during the time slot and a decline in revenue.
The public broadcaster says SABC 3 plans to invest in local productions which will allow creatives to come up with new, gripping and commercially viable content.
Through its content division, the SABC will welcome any proposals that will respond to the plans and the direction of the channel.
Read the full statement below: