The South African Broadcasting Corporation (SABC) journalists scooped four prizes at the responsible drinking media awards at a gala ceremony in Johannesburg Thursday night.

The awards recognise media work that highlight alcohol misuse in the country.

SABC Producer Cleopatra Jones and Executive Producer Megan Lubke won the 2018 Diageo SA Responsible Drinking Media Awards (RDMAs).

Cleopatra Jones wins #RDMA2018 Up-and-Coming Journalist

Jones won both Best TV and Best Up & Coming for her insightful exposé on Special Assignment called “Rock Bottom” while Lubke walked away with Journalist of the Year for the best overall entry.

Lubke multi-media piece that made her scoop the award was on Foetal Alcohol Syndrome.

The RDMAs recognise journalists and media at large for their efforts to positively influence perceptions and habits related to the irresponsible use of alcohol.

Megan Lubke also won Journalist of the Year for the best overall entry.

Corporate Relations Director of Diageo SA, Sibani Mngadi says “Diageo has heard the recent calls by Government and communities for members of the liquor industry to help curb the negative drinking culture in South Africa. The RDMAs is probably one of the strongest ways to do this. With entries increasing exponentially year on year, Diageo will remain committed to this initiative because every story put out to the South African public will help change perceptions and influence behaviour positively.”

The judging panel included a mix of media experts consisting of Phathiswa Magopeni, Bongani Siqoko, Mahlatse Mahlase, Mary Papaya and Caiphus Kgosana.

The winners of each category won R15 000.

Finalists were also treated to an exclusive event, hosted by MC Eusebius McKaiser and attended by Diageo executives, industry stakeholders and media.

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