A new music hub called AMPD Studios was launched in Newtown on Tuesday night. Launched by Old Mutual, AMPD Studios is created to help upcoming musicians with their careers through music and financial education.
The launch was headlined by musicians Letta Mbulu and Thandiswa Mazwai; and was attended by musicians such as Sjava, Amanda Black and Holly Rey among others.
AMPD Studios has partnered with Khuli Chana, Mbulu, Mazwai and Brian O Shea; who will be helping upcoming artists through the AMPD Icons and AMPD Masterclasses.
The AMPD Icons and AMPD Masterclasses platforms will be held at the venue throughout the year.
AMPD Icons is a conversation platform that will have artists sharing powerful insights and honest conversations about their experiences in the entertainment industry.
The series will be broadcast live once a month on Afternoon Express, Metro FM and Old Mutual’s digital platforms.
AMPD Masterclasses will see experts unearth their skills to inspire and motivate the up-and-coming musicians and teach them about what it takes to make it in the music industry.
Khuli Chana says these are exciting times to be an aspiring musician in Africa. “When I started in the industry, we didn’t have these types of opportunities to learn about navigating our careers and finances, and I am glad I can help bring out the greatness of the next generation of money savvy stars in partnership with Old Mutual.”
AMPD Studios will consist of two ultra-modern recording studios.
Old Mutual Head of Brand, Thobile Tshabalala says that the place will be more than just a recording studio.
“AMPD Studios will be much more than just a music recording studio; it will be a place for a whole range of life-changing engagement opportunities, a platform for talent, a Launchpad for the music stars of tomorrow and a venue for learning, growing and building financial prosperity,” expressed Tshabalala.
AMPD will be officially opened on 1 June 2019 and the studios will be ready for use on 25 June 2019.
Tshabalala says the launch will play a vital role in empowering young talent.
“They are either actively involved in the industry, aspire to be involved, look up to their music idols or simply love and consume music. The launch of AMPD Studios and our partnership with South African musicians brings us closer to the heartbeat of the music community. It will allow us to play a vital role in enabling, amplifying and empowering Africa’s awesome young talent.”