Clothes should be cherished, re-worn and even passed on to the next generation, Anna Wintour, the influential editor of Vogue magazine said, calling for more sustainability in the fashion world and less of a throwaway culture.

In an interview with Reuters, Wintour, considered one of the most powerful people in fashion, also said the industry was “a little bit late in the game” in pursuing diversity and inclusivity and that, despite the meteoric rise of social media influencers, Vogue would remain a benchmark for fashionistas.

Many brands are trying to bolster their green credentials and entice young environmentally-savvy consumers as the sector comes under scrutiny for fuelling a throwaway culture.

But in good news for second-hand bargain hunters, Wintour, who has been at the helm of American Vogue for more than 30 years, said fashionistas should care for their clothes and even pass them on.

“I think for all of us it means an attention more on craft, on creativity, and less on the idea of clothes that are instantly disposable, things that you will throw away just after one reading,” she said.

“(It’s all about) talking to our audiences, our readers, about keeping the clothes that you own, and valuing the clothes that you own and wearing them again and again, and maybe giving them on to your daughter, or son, whatever the case may be.”