Black Friday was introduced to South Africa in 2014 and has taken off all over.

Question is, has it taken off for South African products specifically?

Speaking on Morning Live, Chief Marketing Officer at Proudly South Africa Happy Ngidi says Black Friday is a movement that cannot be ignored.

She says it is also encouraging to see South Africans having an increased appreciation of proudly South African products.

Ngidi says going into Black Friday and beyond, South Africans must prioritise buying proudly South Africa.

Watch the interview below