Home

Innovation Master Class highlights some trends to watch out for

Reading Time: < 1 minute

Are you ready to create fresh innovations for Africa? This was the question posed to entrepreneurs and businesses at the first ever Innovation Master Class conference hosted by Product of the Year in Sandton this Thursday morning.

Speakers have been sharing their knowledge and expertise with upcoming and existing product innovators, highlighting some of the trends to watch out for.

The continued growth of e-commerce, both locally and internationally is one aspect businesses and consumers need to keep an eye out for during 2018.

Sustainability is also shaping buying patterns, with 81% of consumers saying they are willing to sacrifice convenience and comfort, and even pay more for products, to reduce their environmental impact.

Personalised products are also moving to the forefront of the market, with more people willing to pay for tailor made goods.

The move towards clean eating and healthy living is also a drive for brands to take note of, with more and more consumers willing to pay higher prices for healthier goods.

Author

MOST READ