NO to racism. @Clicks_SA Shame on Clicks!!! pic.twitter.com/wBLBuhKKSM
— Yusuf Abramjee (@Abramjee) September 5, 2020
We would like to issue an unequivocal apology. We have removed the images which go against everything we believe in. We do not condone racism and we are strong advocates of natural hair. We are deeply sorry and will put in place stricter measures on our website.
— Clicks (@Clicks_SA) September 4, 2020
We have made a mistake and sincerely apologise for letting you down. We recognise we have a role to play in creating a more diverse and inclusive S.A, starting with our website content. We know we need to do better, and commit to ensuring our content better reflects this value.
— Clicks (@Clicks_SA) September 4, 2020
EFF spokesperson, Delisile Ngwenya, says the actions of Clicks constituted a human rights violation.
“The transgression that clicks has made goes far beyond a simple advert. It is part of long history of making the features of black people abnormal, insufficient and uncivilised. Clicks must therefore be regarded as having committed a human rights violation because their advert is a perpetuation of the violence of colonialism and racism. All progressive forces must embark on direct action to ensure clicks is held accountable.”
In the tweet below, EFF statement on online advertisement at ‘Clicks’:
@Clicks_SA We demand that the below must be executed within the next 24 hours, and confirmation be put in writing. pic.twitter.com/F8H2IEy3t0
— Economic Freedom Fighters (@EFFSouthAfrica) September 4, 2020
